Tracking session attendance is a critical step in maintaining a steady supply of high-quality content at events.
Any financial investment, particularly in securing top speakers, should be followed by monitoring key performance indicators (KPIs) to ensure a worthwhile return. The KPIs organizers rely on most are:
Delivering valuable content can lead to more registrations for the next event, making content quality an essential consideration.
Even when content delivery doesn't meet expectations, allowing participants to offer their feedback shows the commitment of event organizers to continuous improvement, helping to address participant dissatisfaction.
Some event organizers opt for traditional methods like online or paper surveys to gather participant feedback, but these approaches often fall short for several reasons:
GatherUp! addresses these issues by offering a set of features that collectively create a robust quality control process. Organizer staff can utilize mobile applications through our platform to track attendance at any session simply by scanning the unique name badge QR code.
Immediately after a session ends, attendees who were present can rate the session and speakers, along with responding to any additional questions set by organizers. A reward system on our platform allows session evaluations to earn credits, which can be exchanged for goods at booths, providing motivation for feedback and booth visits.
Organizers can also share the list of session participants with sponsors, helping them convert leads into prospects.
Real-time analysis of ratings allows organizers to identify top-performing speakers and those who fell short, enabling prompt planning for the next event.
Speakers can review their ratings and participant comments, both individually and for sessions, aiding them in making future improvements.
In the event of a prize drawing, rules can be established to limit participation to those who have rated a session, enhancing engagement.
Post-event, we can publish a list of top speakers and sessions through our platform, boosting visibility for speakers who delivered outstanding content and motivating them to return for the next event.
By incorporating these functionalities, we've transformed feedback into a comprehensive customer engagement strategy that ensures content quality, retains speakers and participants, and provides robust control over event content, all without the need for individual session monitoring.
If you're interested in learning more about how GatherUp! can enhance the quality of your next event, please reach out to us to schedule a demonstration of our platform features!